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07 · Customer Analytics · Perfect Homz
Segmentation that made marketing cost less.
the short version
MySQL-driven customer segmentation that reduced marketing costs by 17% QoQ.
Perfect Homz · Growth Associate · Jun 2024 — Jan 2025
1. what i built, what i changed
I built MySQL-driven customer segmentation to refine campaign targeting.
2. the outcome
Marketing costs fell by 17% quarter-over-quarter.
what I learned
not written down yet. it’s a better conversation than a paragraph, anyway.