back to the notebook
01 · Customer Product · La-Fetch
From pre-launch to ₹5L a month.
the short version
Joined La-Fetch, a D2C fashion marketplace, before launch, and took it from ₹40K to ₹5L in monthly revenue.
La-Fetch · Founding Product Manager · Jun 2025 — Present
1. the problem
I joined before launch. The storefront hadn’t been built yet, and the codebase belonged to an agency.
2. the outcome
Monthly revenue grew from ₹40K to ₹5L — 12.5×.
Weekly orders grew from about 10 to about 75, at an average order value of ₹1,500, peaking at over 20 orders a day.
what I learned
not written down yet. it’s a better conversation than a paragraph, anyway.