back to the notebook
02 · Payments & Checkout · La-Fetch
Checkout, rebuilt around cash-on-delivery drop-off.
the short version
Partial-COD and EMI checkout, built to address cash-on-delivery drop-off, now behind 39% of orders.
La-Fetch · Founding Product Manager · Jun 2025 — Present
1. the problem
Cash-on-delivery orders were dropping off.
2. what i built, what i changed
I shipped partial-COD and EMI checkout, integrating Razorpay and GoKwik.
3. the outcome
Partial COD now accounts for 39% of all orders, contributing to a 7× increase in weekly order volume.
what I learned
not written down yet. it’s a better conversation than a paragraph, anyway.